Our vision

Today we are a visitor destination, a historic landmark open to the public and one of London’s most popular venues and filming locations with over 800,000 visitors through our buildings and many more onto our grounds during the last year. The green, 17-acre riverside estate is a source of public enjoyment and local pride, being at the centre of the community in South-East London and providing a free and bustling public realm that serves many including 10,000 students from our principal site partners, University of Greenwich and Trinity Laban Conservatoire of Music and Dance

Our vision

To be an extraordinary cultural and eventful destination, acclaimed for its sustainable conservation, learning, and creativity. An unforgettable place for everyone to discover, learn from, and delight in for all time.

Our mission

To enrich people’s lives by protecting this architectural masterpiece and sharing its history, heritage, and significance, contributing to the enjoyment and well-being of everyone

Our strategic objectives

Through our strategic objectives, we are committed to creating a welcoming and accessible space that enriches the lives of our visitors, supports the local community, and secures the site’s legacy for generations to come. These underpin everything we do.

• Conservation – Conserve and protect the fabric of our breath-taking buildings, grounds, archaeology, and its collections to ensure the architectural and cultural heritage is preserved for future generations, as well as enjoyed by the present ones.
• Significance of the site – Share the significance of the site through learning and educational activities, resources that promote the history and heritage, and help people understand its context.
• Eventful destination – Foster a cultural, creative, and eventful destination in London and for the local community that celebrates the arts, music, and heritage of the site and promotes imagination and creativity.
• Welcoming – Strive to be engaging, welcoming, and accessible to as wide a range of people as possible, aiming to showcase diverse perspectives, cultures, and histories and inspire a sense of ownership, pride, and enjoyment in the local community, Londoners, and visitors.
• Independence – Become fully financially independent by broadening income streams, growing a thriving cultural business, and ensuring long-term viability and resilience.
• Sustainability – Embrace a sustainable future that reflects society’s expectations, adopting responsible stewardship of the site for future generations, and a visitor centric perspective that can support our work towards sustainability.